Creative Distracted Driving Messages From Around the World

international videos

SPOILER ALERT – Distracted Driving is Really Dangerous.

We took a look around the world and in our own backyard for some great videos reminding us of the dangers of distracted driving. Some are scary, some are hilarious, but all drive home the message that to do anything else but drive when you’re behind the wheel is dangerous for you and everyone else on the road.

ICBC

It doesn’t have to be long to get to the point. Here’s one of a few quick videos from the Insurance Corporation of British Columbia, highlighting how easily and quickly distracted driving can impact you and those around you. They have a bunch of great material too.

New Zealand Transport Agency

You can’t say New Zealand’s Transport Agency isn’t creative in how they tell a safety message. While some are very intense and shocking, they went sweet and funny with this video on the importance of holding hands over using your phone.

CBC – Rick Mercer Rant

Sometimes the best message is the one in your face. Rick Mercer’s Rant on distracted driving embraces the fact that technology is amazing but we can’t be trusted, so remove the temptation.

US Department of Transportation

It can be the littlest text that causes the biggest crash. The American Department of Transportation highlight how just even a few characters can be distracting enough to cause an incident.

Hong Kong – Volkswagen Movie Ad

What if you could be in the driver’s seat and see how easy it is to glance away to answer a text message, putting yourself and others in danger? Well this ad shows you can.

Responsible Young Drivers of Belgium

I love how they used a driving test and a “what if” scenario to demonstrate how dangerous it is to text and drive.

Last year, ICBC shared some stats that really hit home:

  • You’re five times more likely to crash if you’re on the phone (courtesy of Insurance institute of Highway Safety).
  • Drivers who are talking on a cellphone lose about 50% of what is going on around them visually.
  • Distracted driving is responsible for one quarter (27%) of all car crash fatalities in BC.
  • On average, 81 people die every year in crashes where distracted driving is a contributing factor.

Distracted driving continues to be a major and dangerous problem. Please, let’s focus more on the solution, and safety.

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4 Responses to Creative Distracted Driving Messages From Around the World

  1. Nick Thomas on March 12, 2017 at 8:35 am

    We need a campaign addressed at commercial truck drivers who can’t keep on the right side of the road. Perhaps some of them are distracted but others are just idiots in too much of a hurry.

    I guess nothing will happen and we will just have to wait decades for the Trans-Canada death trap to be upgraded or the nuts behind the wheel to be replaced by computers.

    http://globalnews.ca/news/3303927/okanagan-truckers-call-for-greater-safety-education-after-shocking-close-calls-caught-on-tape/

    http://www.revelstokereview.com/news/415813704.html

    • tranbceditor on March 15, 2017 at 3:20 pm

      Hello Nick,

      We were saddened to hear this news also. We have shared your comment forward with the CVSE for review however, the training of commercial drivers falls under the responsibility of ICBC. Here’s a link to more info on that:

      The CVSE enforces the validity/correct class of the drivers licence, but they do not have any input or influence on who gets a licence, or what training they are entailed to do so.

      As far as the enforcement of driver behaviour, that is a shared responsibility of the various enforcement agencies, (RCMP, BC MOTI and local police).

  2. Nick Thomas on March 13, 2017 at 1:56 pm

    Another death on the Trans-Canada today http://www.revelstokereview.com/news/416044014.html. Sounds like another commercial truck driver going too fast for conditions or not paying attention.

    • tranbceditor on March 15, 2017 at 3:19 pm

      Hello Nick,

      We were saddened to hear this news also. We have shared your comment forward with the CVSE for review however, the training of commercial drivers falls under the responsibility of ICBC. Here’s a link to more info on that:

      The CVSE enforces the validity/correct class of the drivers licence, but they do not have any input or influence on who gets a licence, or what training they are entailed to do so.

      As far as the enforcement of driver behaviour, that is a shared responsibility of the various enforcement agencies, (RCMP, BC MOTI and local police).

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